The reaction, more precisely, the overreaction was brutal.
Just for visiting Cuba, Beyoncé and Jay-Z were serially accused of violating the law, taking a vacation, enriching a dictatorship, even ignoring or subsidizing racism.
Vicious words, and a familiar tactic. Slagging celebrities has long been part of the larger effort to demonize virtually anyone for visiting Cuba; because, as opponents of better relations with Cuba understand better than most, there is no greater threat to the U.S. policy of isolating Cuba than giving more Americans the undisturbed right to see the island and its people for themselves.
We have seen dramas like this before. The NY Times examined the Beyoncé and Jay-Z controversy and called it “predictable.” But, as we watched this story, we think it concluded with a happy ending.
Yes, in the future, less celebrated visitors to Cuba are still likely to be vilified; but, this tactic of demonizing travelers to stop Americans from going to Cuba may have finally run its course.
Here’s what happened.
Scene 1: Express outrage and call for an investigation
As soon as the news broke, travel opponents found the chance to express indignation ahead of the facts too rich to pass up.
Rep. Debbie Wasserman-Schultz said, “I’m absolutely uncomfortable with the way, and concerned about, not just Jay-Z and Beyoncé but some of the travel, the ‘people to people’ travel, that has been occurring in Cuba.”
Representatives Ileana Ros-Lehtinen and Díaz-Balart quickly sent a letter to the Office of Foreign Assets Control, the Treasury Department agency that regulates travel to Cuba, in which they concluded the trip was illegal tourism but called on the government to investigate nonetheless.
Critics probably should have kept their powder dry, as Professor Ted Henken had the good sense to suggest, “J+Z’s” harshest critics ought to check out what they did in “#Cuba b4 sounding off.”
Scene 2: Uh oh, the trip was legal.
Just days after receiving their letter, U.S. Treasury’s Assistant Secretary of Legislative Affairs Alastair M. Fitzpayne, wrote Reps. Díaz-Balart and Ros-Lehtinen, and said:
“It is our understanding that the travelers in question traveled to Cuba pursuant to an educational exchange trip organized by a group authorized by OFAC to sponsor and organize programs to promote people-to-people contact in Cuba.”
Scene 3: Blame the investigators
Even before the entertainers were “absolved by Treasury,” Senator Marco Rubio worried that if the couple hadn’t violated the rules, then the rules were being misunderstood or mal-administered.
“If,” he said, the trip was fully licensed, “the Obama Administration should explain exactly how trips like these comply with U.S. law and regulations governing travel to Cuba and it should disclose how many more of these trips they have licensed.”
Rep. Ileana Ros-Lehtinen agreed: If the tourist activities undertaken by Beyoncé and Jay-Z in Cuba are classified as an educational exchange trip, then it is clear that the Obama administration is not serious about denying the Castro regime an economic lifeline that US tourism will extend to it.”
Scene 4: Just Keep Throwing Punches
Why didn’t the Treasury letter put this issue to rest? Why are reporters and commentators still talking about it? Celebrities + Attacks = News.
If you say Jay-Z and Beyoncé just went to Cuba for a good time; if you liken travel to Cuba to visiting a zoo, or taking a tropical vacation, or if you call Senators “snowbirds” seeking warmer climes, even when they’re in Cuba trying to free Alan Gross, you’re going to make news.
Further, if you make the baseless charge that Rep. Kathy Castor, who supports removing the embargo, is acting like a foreign agent for the Castro brothers rather than pursuing the U.S. national interest, that’s fair game.
Denigrating travelers makes good copy; demonizing travel costs the critics nothing.
The Surprise Ending: An Old Tactic May Be Running Its Course
This is changing. We may have reached the day our friend Stephen Rivers dreamed of – when cultural figures who visit Cuba open political space in our country to reexamine its policy of punishing the Castros by denying Americans their constitutional rights to visit the island.
The scholar, Arturo López-Levy calls it the ‘Beyoncé Effect,’ the chance to “take a fresh look at the U.S. policy toward Cuba with the candidness of an adolescent. It is difficult to defend a policy that stomps on the same rights it preaches.”
Tom Popper, president of Insight Cuba, is feeling it. He told the Atlantic, “The awareness level has been raised [and] the future for people-to-people travel has never been brighter.”
By triggering the debate, their trip performed a real service. We were reminded that what Beyoncé and Jay-Z did is legal; that celebrated leaders of Cuba’s civil society and many others want U.S. restrictions on travel to end; and that engaging with Cuba and focusing on problems that matter – like the threat of a scary hurricane season – is more important than slagging celebrities.
This tactic truly is storm and fury signifying nothing.